Beyond Fast Pack // Adidas

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In this work, the expression of the sense of speed through the color palette was explored. It is acknowledged that currently, we perceive images with their colors in their time and form, but what happens if we add infinite acceleration? Perhaps the hues and shapes start relating to each other differently.

The choice of colors focused on primary shades, opting for the fundamental. The separation of forms into their most basic state was experimented with, thanks to the speed filter. Consequently, the hues were also affected by this transformation.

The "Beyond Fast" pack brings together the Silos X and Predator models in their fastest and most agile version, available in limited quantity. Additionally, this concept was also applied to goalkeeper gloves in their respective versions.

The use of colors, in this context, assumes significant importance in conveying the desired sense of speed and dynamism in the images.

As a first step, we delved into Cinema 4D to create a simulation of lights and hues that encapsulated the essence of imposed velocity. We seamlessly blended primary tones with a silver touch as the foundation.

This approach evoked a sense of futurism and lightness as if we were discussing a boot that resembled a
spacecraft in shape.

The outcome on the grass surpassed all expectations, delivering a stunning appearance befitting of these circumstances.